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Introducing Friction Score on Recordings!


You may have heard the rumors: Friction Score is here and getting better and better. Today, we’re pleased to announce it’s now available on the Recording List!

When a user experiences frustration or trouble on your site, their recording will show an unhappy or angry face in the “Friction” column. You can use Mouseflow’s filter feature (the funnel icon in the blue bar) to quickly identify these problematic sessions. Filtering options include “Happy”, “Unhappy”, or “Very Unhappy”.

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Introducing Friction Score on Heatmaps!


Our team is excited to announce a new feature in Mouseflow: Friction Score on Heatmaps!

This is a number that indicates the level of user frustration on each page of your website. You can use it along with the rest of your page metrics to identify which pages need your immediate attention.

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Under the CRO Microscope: Better Proposals


Editor's Note: This article is part of a series we’ll publish, tearing down our clients' sites. We want to share insights into what's working for them and identify opportunities to increase conversions. You'll be able to use these same ideas to improve sign-ups and sales for your business. 

The most effective marketing strategy is knowing who your customers are. What does this mean for CRO? The best way to increase conversions is having a deep understanding of your customers. Their pains, beliefs, objections, and desires.

Strategy before tactics.

You can test the color of a button a hundred times. It will never have a real effect on your conversions if what you are saying to your visitors doesn't create an emotional connection with them. This is what you need to work on first.

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Launching a brand new podcast: Inside the Flow EP1, feat. Adam Hempsenstall of Better Proposals


The Mouseflow team is incredibly excited to publish the first episode of our new podcast, Inside the Flow. Join us monthly as we get to speak with some of the brightest entrepreneurs, marketers, business owners, and UX designers from around the world. 

Our first episode features Adam Hempenstall, the founder and CEO of Better Proposals. Adam brings a wealth of entrepreneurial knowledge to the table: join us as we discuss some of the obstacles, failures, and successes that come with launching your own product and business. 

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Updates to our Privacy Policy


We value privacy and want you to understand the control you have over your data in Mouseflow. As apart of our commitment to transparency and in anticipation of GDPR, we updated Mouseflow’s Privacy Policy.

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Announcing our New Visual Privacy Tool


Over the past few months, our team has worked on a tool to allow our clients to easily exclude personal data from being tracked on their websites. We wanted something that didn’t require code or having to update your website -- a simple one-click way to manage privacy. Today, we’re excited to announce the Privacy Tool is live!

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Using Mouseflow to identify users who are frustrated


One of Mouseflow’s most powerful features is the ability to track, identify, and filter for users who are frustrated on your website. If you’re not in the loop already, Mouseflow automatically tags incoming recordings on your account, based on specific types of behaviors or events. Common use cases we see with custom tags include order ID numbers, campaign IDs, error codes, or something similar.

One of our most popular, automatic tags is called “click rage”.

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Mouseflow recognized as an Inc. 5000 Europe company


Inc. Magazine just released the annual Inc. 5000 Europe List. Mouseflow ranked along Europe's fastest-growing privately held companies. We’re thrilled to be recognized for our fast growth and expanding client base in France, Germany, the Netherlands, and the United Kingdom.

As an Inc. 5000 Europe honouree, Mouseflow now shares a pedigree with Eurofiber, Pandora, OpenText, Go2Sky, HelloFresh, Pipedrive, and dozens of other prominent recent E.U. alumni.

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Form Errors: Identify why users are dropping out


Baked in Mouseflow’s form feature is the unique ability to filter for JavaScript errors and visitor frustration. This makes it easy to find recordings of painful visitor experiences -- and then send these (recordings) to developers for fixing. If you aren’t familiar with our forms feature, these analytics allow you to track visitor interaction within forms on your website. Common examples include sign-up, checkout, and contact forms.  

The feature measures drop-off, refills, blank submissions, errors, and more - for each relevant form field - and can be filtered in real time. This helps you uncover issues, improve usability, and increase conversions among different segments of visitors.

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Mouseflow launches a local office in the UK


We’re excited to announce that Mouseflow is opening an office in London, UK on February 1st, 2018!

Since 2009, we served our UK clients from afar, with team-members from Denmark, Germany, and the United States. Now, it’s time to go local.

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